Cold Chain University Blog

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Cold Chain Salutes the Ocean

Monday, July 21, 2014 at 12:00 AM | Vivian Berni | Industry Trends

We are aware many of you are probably taking advantage of summer holidays and sunny weather to take a trip to the beach. For those of you on holidays, we can only express our sincere wishes for you to enjoy your time with family and friends!

For those colleagues in the office, we invite you to join us in sending a salute to the Ocean. You see, today is a special day in Japan: “Marine Day”! Also known as “Ocean Day” or “Sea Day”, Marine Day is a Japanese national holiday which honors the blessings of the oceans and economic prosperity of maritime in Japan.

On behalf of the LifeConEx family, we would like to dedicate a salty hello and happy Ocean Day wishes to all our customers and partners in Japan.  

So on a day like today, we are contemplating thoughts of the Ocean from our rainy offices. But what comes to mind when you think about the Ocean? For us at LifeConEx, it is only natural to connect the body of blue to cold chain. You see, although ocean shipping has always been associated with low cost of goods with long shelf lives, this perspective is starting to change. For example, pharmaceutical manufacturers are exploring ocean mode of transportation as a reliable way to ship their temperature-sensitive products globally.

The life sciences and healthcare industry considers alternatives to air mode of transportation based on a series of influencing factors:

  • Declining profit margins triggered by patent cliffs
  • Increased globalization, mobilizing developing emerging markets
  • Improvements in temperature control and monitoring capabilities

Within the pharmaceutical industry, modal shift is taking place, which indicates ocean mode of transportation is a viable option, proving to be reliable and cost effective.

Do you ship temperature-sensitive products via ocean? What has been your experience with this mode of transportation? 

Vivian Berni


Vivian Berni, Senior Advisor, Optimisation

I am a science and technology explorer who is connecting the dots within the life sciences and health care sectors. Logistics and supply chain management are just some of the many variables that I consider daily. Within LifeConEx/DHL, I’m keeping tabs on industry trends while looking for ways to optimise my customers’ business. Prior to this, I was a driver of innovation who was responsible for project implementations affecting customer journey, branding and ideation. Email thoughts, tips and questions to vivian.berni@lifeconex.com or follow me on Twitter @vivianberni.

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